AI-Driven Insights for Real-World Questions

We use Large Language Models (LLMs) to generate synthetic data for user research, social impact analysis and quality assurance testing.


Explore a diverse range of AI-powered user personas tailored to enhance your simulations.

  • Rosa

    Urban Professional Without Car

    Meet Rosa, a 35-year-old E-commerce Manager living in Hendon, North London. Married and environmentally conscious, Rosa navigates urban life without a car, integrating sustainable practices into her daily routines and leveraging technology to enhance her lifestyle and work.

  • Zoe

    Young, low income, without a car.

    Meet Zoe, a 21-year-old living in Gosforth, Newcastle. Balancing her duties as a mother and a student training to become a Teaching Assistant, Zoe’s profile offers a detailed view into the life of a young, low-income single mother in an urban setting, managing education and childcare.

  • Pippa

    Elderly And Low Income Without Cars

    Meet Pippa, a 76-year-old retiree from Aldsworth, Gloucestershire. With her background as a midwife and her current life shaped by significant health challenges, Pippa’s experiences offer deep insights into the daily realities of elderly individuals living with mobility and sensory impairments.

  • Peter

    Elderly And Low Income Without Cars

    Meet Peter, a 67-year-old retired builder from Dudley, West Midlands. Navigating life as a retiree on a fixed income with mobility issues due to osteoarthritis and a hip replacement, Peter offers a glimpse into the world of elderly individuals managing health and budget constraints while maintaining an active social life centred around football.

  • Oliver

    Heavy Car Users, Frequent Flyers

    Meet Oliver, a 42-year-old Finance Director living in Ide Hill, Sevenoaks, Kent. With a career balancing demanding professional responsibilities and an active family life, Oliver’s profile offers deep insights into the lifestyle and consumer behaviours of mid-career professionals who are also dedicated family men.

  • Nigel

    Suburban Families

    Meet Nigel, a 44-year-old Marketing Consultant from Harrogate, Yorkshire. Balancing a full-time job, family life, and a commitment to environmental sustainability, Nigel offers a comprehensive view into the suburban family man’s world, emphasizing eco-conscious living and technological engagement.

  • Jeff

    Comfortable Empty-nester

    Meet Jeff, a 64-year-old retired barrister from Macclesfield, Cheshire. Jeff’s retired lifestyle, combined with his active participation in local cultural activities and his environmental consciousness, offers valuable insights into the lives of comfortably retired individuals navigating life post-career.

  • Gina

    Older Less Affluent

    Meet Gina, a 62-year-old from Ashburton, Devon. Working full-time in adult social care, Gina navigates daily commutes and maintains an active social life despite budget constraints. Her lifestyle offers rich insights into the behaviours and preferences of older, rural residents who rely heavily on personal transportation.

  • Farah

    Young Urban Families

    Meet Farah, a 35-year-old recruitment professional from Little Horton, Bradford. As a married woman balancing work and family life, Farah provides a detailed perspective on the lifestyle and decision-making processes of young urban families.

  • Brian

    Less Mobile, Car Reliant

    Meet Brian, a 51-year-old residing in Darwen, Lancashire. A full-time wheelchair user due to mobility difficulties, Brian’s experiences offer profound insights into the lives of middle-aged individuals with physical disabilities who are deeply integrated into family and community life.