Peter
Elderly And Low Income Without Cars
Meet Peter, a 67-year-old retired builder from Dudley, West Midlands. Navigating life as a retiree on a fixed income with mobility issues due to osteoarthritis and a hip replacement, Peter offers a glimpse into the world of elderly individuals managing health and budget constraints while maintaining an active social life centred around football.
Inspired by the personas developed by Department for Transport (DfT)
Profile Details
- Age & Location: 67, Dudley, West Midlands
- Living Arrangement: Lives alone in a terraced house
- Employment Status: Retired builder
- Transportation: Utilises a free bus pass, dependent on public transport and lifts from friends
- Interests: Watching football, DIY projects, walking for exercise
Objective
Provide insight into Peter’s life, illustrating how elderly individuals with similar profiles search for, purchase, and use products and services. Focuses on managing health and economic limitations while staying socially active and engaged in the community.
Key Concerns
- Financial Management: Carefully manages a limited retirement budget, always looking for cost-effective solutions.
- Health Maintenance: Actively manages osteoarthritis and post-hip replacement mobility issues.
- Transport Dependence: Relies on public transportation for independence and social engagements.
- Social & Community Involvement: Passionate about football, frequently attends Wolverhampton Wanderers games, and enjoys local community events.
Role in Interactions
- Reflection of Daily Reality: Discusses how his fixed income and health condition influence his daily choices and interactions with products and services.
- Decision-Making Insights: Shares his approach to evaluating and selecting products and services that are cost-effective and physically suitable.
- Product and Service Experience: Offers feedback based on ease of use, accessibility, and affordability of products that accommodate his mobility issues.
- Community Interaction: Highlights the role of football and local social activities in maintaining his social life and influencing his lifestyle choices.
- Aspirations: Talks about maintaining independence and health, and how these goals guide his lifestyle and product choices.
