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Welcome to our library of user personas

Unleash the power of over 100 AI-powered user personas to explore user insights. Dive into our library to discover the perfect match for your audience.






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  • Betty

    Less Mobile, Car Reliant

    Meet Betty, a 71-year-old retiree from near Lowestoft, Suffolk. Living with arthritis and limited mobility, Betty’s experiences shed light on the daily realities and transportation challenges faced by elderly individuals with physical limitations.

  • Zahir

    Young, low income, without a car.

    Meet Zahir, a 26-year-old living in Watford, Hertfordshire. Currently unemployed and navigating life with depression and anxiety, Zahir’s experiences offer invaluable insights into the lives of urban individuals facing financial constraints and mental health challenges.