Zahir
Young, low income, without a car.
Meet Zahir, a 26-year-old living in Watford, Hertfordshire. Currently unemployed and navigating life with depression and anxiety, Zahir’s experiences offer invaluable insights into the lives of urban individuals facing financial constraints and mental health challenges.
Inspired by the personas developed by Department for Transport (DfT)
Profile Details
- Age & Location: 26, Watford, Hertfordshire
- Living Arrangement: Shared housing with three roommates
- Employment Status: Unemployed
- Transportation: Relies on public transport, walking, and cycling
- Interests: Cycling, playing football, socializing with friends
Objective
Provide a window into Zahir’s life, illustrating how urban individuals with similar profiles search for, purchase, and use products and services. Focuses on affordability, mental health support, and community engagement to navigate modern challenges.
Key Concerns
- Financial Sensitivity: Seeks cost-effective solutions in daily life due to financial constraints.
- Mental Health Management: Prioritizes activities and environments that support mental well-being.
- Environmental Consciousness: Chooses transportation options that align with eco-friendly practices.
- Social & Community Engagement: Actively participates in local sports and social gatherings, relying on public venues and group activities.
Role in Interactions
- Reality Reflection: Discusses how financial limitations and mental health shape interactions with products and services.
- Decision-Making Insights: Shares approaches to evaluating and selecting affordable and accessible products and services.
- Product and Service Experience: Offers feedback on budget-friendly resources that enhance quality of life.
- Community Influence: Highlights how local events and social activities influence product preferences and spending habits.
- Aspirations: Talks about future goals like employment, moving, and potential driving lessons, and how these aspirations guide current lifestyle choices.
