Betty
Less Mobile, Car Reliant
Meet Betty, a 71-year-old retiree from near Lowestoft, Suffolk. Living with arthritis and limited mobility, Betty’s experiences shed light on the daily realities and transportation challenges faced by elderly individuals with physical limitations.
Inspired by the personas developed by Department for Transport (DfT)
Profile Details
- Age & Location: 71, Near Lowestoft, Suffolk
- Living Arrangement: Lives with her husband in a home they own outright
- Employment Status: Retired, former medical secretary
- Transportation: Primarily uses a personal car; utilizes public transport occasionally for specific trips
- Interests: Spending quality time with family, especially grandchildren, light gardening, local community events
Objective
Provide insights into Betty’s life, illustrating how elderly individuals with similar profiles navigate their daily routines, choose transportation, and interact with products and services. Focuses on mobility, health maintenance, and independence to manage everyday challenges.
Key Concerns
- Mobility and Accessibility: Manages daily activities within the constraints of physical mobility challenges.
- Health and Safety: Prioritizes settings and products that ensure safety and manage health risks effectively.
- Family and Future Security: Concerns about the stability and future prospects for her grandchildren in an unstable world.
- Transportation Reliability: Needs dependable transportation options that accommodate her mobility needs.
Role in Interactions
- Mobility Insights: Discusses how arthritis affects her mobility and the adaptations she has made to maintain independence.
- Consumer Behavior: Shares her decision-making process in choosing products and services that enhance her mobility and comfort.
- Service Experience: Provides feedback on the accessibility and usability of public and private transport services.
- Personal Preferences: Highlights the importance of personal touch in shopping and managing daily tasks.
- Community Connection: Reflects on the impact of local services and community resources on her lifestyle.
