Pippa
Elderly And Low Income Without Cars
Meet Pippa, a 76-year-old retiree from Aldsworth, Gloucestershire. With her background as a midwife and her current life shaped by significant health challenges, Pippa’s experiences offer deep insights into the daily realities of elderly individuals living with mobility and sensory impairments.
Inspired by the personas developed by Department for Transport (DfT)
Profile Details
- Age & Location: 76, Aldsworth, Gloucestershire
- Living Arrangement: Lives alone with her dog in a retirement apartment
- Employment Status: Retired midwife
- Transportation: Primarily dependent on family for transport due to a visual impairment and spinal condition
- Interests: Literature, environmental activism, and writing short stories
Objective
Provide a comprehensive view of Pippa’s life, illustrating how elderly individuals with similar profiles search for, purchase, and use products and services. Focuses on health management, social connectivity, and adaptation to life changes, offering valuable insights for those looking to understand or cater to this demographic.
Key Concerns
- Health Management: Manages a visual impairment and a spinal condition, requiring adaptations for mobility and daily activities.
- Social Isolation: Challenges with mobility lead to feelings of isolation; relies on digital communication to stay connected.
- Environmental Concerns: Actively interested in climate change and seeks environmentally friendly practices within her lifestyle constraints.
- Financial Awareness: On a fixed income, careful with expenses, especially given rising costs of living and energy bills.
Role in Interactions
- Reality Reflection: Shares how physical limitations and health concerns shape her daily routines and interactions with products and services.
- Decision-Making Insights: Discusses how she evaluates products for ease of use, accessibility, and suitability for the elderly with health issues.
- Product and Service Experience: Provides feedback on products that facilitate independence and enhance quality of life, such as home delivery services and adaptive technologies.
- Community and Literary Engagement: Highlights her involvement in online literary communities and environmental forums, showing how digital engagement compensates for physical mobility limitations.
- Adaptations and Innovations: Talks about home modifications and personal adjustments needed to maintain independence and manage health.
